Premier Housewares have been known in the industry for a long time as a supplier of kitchenware and other homeware products. Over the last few years, they’ve moved into the high-end furniture and home accessories market and their reputation has grown. With their latest products aimed at interior designers, it’s no wonder they’ve decided to overhaul their website.
The new website is for trade customers only, and can be found at www.premierhousewares.com. Existing customers will be signed up automatically.
The website lists more than 8,000 products across many different categories of housewares, including furniture, lighting, clocks and mirrors, home accessories, outdoor, bathroom, and utility products. There are over 100 new products being added every month.
Moving around the website, there’s much more imagery, which aids in navigating to specific product pages, as does the improved search functionality. You can now filter searches by colour or brand, so it’s easier to find what you are looking for.
As well as the complete redesign, there are new features on the website, like one-click payment for faster checkout, which speeds things up for regular customers. There’s also a wishlist feature for buyers who are still waiting for their budgets to be confirmed.
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