DFS recreates a ‘Mr Selfridge’ inspired Art Deco room


Are you enjoying new series of Mr Selfridge which is currently airing on ITV?

If you are just as interested in the era, sets and costumes of a period drama as in the characters and storyline, it probably won’t have escaped your attention that this third series has picked up in 1919, at the beginning of the wonderful Art Deco period.  If that interior style of the time appeals to you, as it certainly does to me, I’m sure you are going to love the brand new DFS lifestyle photography I’m featuring today.

I was excited when I heard that the DFS team were planning a Mr Selfridge inspired shoot in a fabulous London property and couldn’t wait to see the results.  Having attended a DFS shoot previously and watched their stylists and photographers at work, I knew they would nail the look perfectly.

Capturing this eclectic style – often characterised by rich colours, bold geometric shapes and lavish ornamentation – but with a wonderful modern take, the resulting images are stunning, as I think you’ll agree.

Seriously sumptuous, elegant and classy.

I think that using the Trafalgar range from DFS as the focal point was a great choice, with its strong architectural shapes and exceptional detail, complemented by lovely accessories from a variety of other interiors brands to complete the look.

If you love this interior style, but don’t feel confident about achieving it in your own home, here DFS Designer Helen Leigh-Jones shares her top tips for success:

“The Art Deco trend is glamorous enough to never go out of style. To achieve the look in a contemporary way, think of luxurious fabrics, gold detailing and mirrors that add pockets of light around your room. 

“Combining the old with the new is a huge trend for 2015, and one which Art Deco lends itself to. To create a fusion of the classic and contemporary, mix traditional furniture shapes with sleek, modern, statement tables to bring the trend into the 21st century. Stick to a neutral colour scheme to keep your room looking classy.

“The key to nailing this trend is accessorising heavily to add a hint of flamboyance. Metallic photo frames, statement vases and angular light fixtures will balance the neutral colour scheme perfectly. Add scatter cushions in geometric patterns, shiny sequins, and foliage patterns to complete the look.”

I’m also delighted to be able to share some exclusive video from the shoot:

How gorgeous is the finished room?  I know I would certainly enjoy relaxing in such a glamorous space!

Big thanks to DFS for sharing this fantastic feature with me and I hope you have enjoyed it.

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© Copyright 2015 Antonia, All rights Reserved. Written For: #tidylife
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