As part of their #projectpossible advertising campaign, ‘Wickes’ has created a series of fascinating videos featuring real people and their unique DIY projects. In fact, you may have seen some of them already in the recent TV ad breaks.
I don’t know about you, but I’m not a fan of pretendy families and actors in commercials, so it makes a refreshing change to see real people having real experiences and being genuinely creative. The videos capture a range of remarkable projects using things that you can easily find in store – it just goes to show how conventional DIY products can be used in so many different ways and to great effect.
I guess you could call this ‘extreme DIY’ because each project goes beyond your average ‘putting up shelves’ job and Wickes is essentially celebrating those people who ‘go the extra mile’ in their passions and pursuits.
One of my favourite films in the collection features Marine Biologist, Maya Plass and her gorgeous interaction with a seal under the sea. Maya uses a plastic storage jar, a rubber glove and Wickes 60 Minute Shower and Bathroom Sealant to make a water tight vessel to accommodate her video camera as she films beneath the water’s surface. Even in just a short video, you get a real sense of Maya’s passion and the whole thing is beautifully shot and feels quite cinematic. And the effectiveness of that sealant is pretty impressive too!
I also love the quirky project that designer and architect, Alex Haw came up with in creating an imaginative labyrinth of walkways to keep his cat happily occupied, using Wickes slow grown Scandinavian Timber…
There are three further films that are also worth a look and you can catch them all here. South African-born Paul Bullen creates beautifully hand-crafted furniture from reclaimed and recycled wood, sourced from the local rivers and forests on the edge of Snowdonia National Park. His project involves using Wickes Aluminium Oxide Green Sandpaper which is incredibly durable. Meanwhile, pupils at Church Hill School in East Barnet, London experiment with managing water using Wickes guttering products and painter and sculptor, Andrew Myers creates stunning 3D artwork using simple wood screws to form relief portraits.
They are all pretty amazing and unique projects; and who knows, maybe once you’ve watched, you’ll feel inspired to create your own #projectpossible!